Brand Assets
Explore these guidelines when promoting Everscale in marketing communications, including advertising, articles, websites, and printed promotions.
Style guide in PDF
Style guide in Figma
Logotype
Sign
Safe zone
A certain amount of space is needed around the logomark to prevent it from becoming cluttered by surrounding artwork, images, or the edge of a page.
Logo don'ts
Here are some things you should never do with the Everscale logomark.
Dark blue
#210FB7
copied
rgb: 33, 15, 183
hex: #210FB7
Violet
#6347F5
copied
rgb: 99, 71, 245
hex: #6347F5
Orange
#FF6922
copied
rgb: 255, 105, 34
hex: #FF6922
Dark yellow
#FFD688
copied
rgb: 255, 214, 136
hex: #FFD688
Light yellow
#FFFFAE
copied
rgb: 255, 255, 174
hex: #FFFFAE
Color palette
The color palette stretches from light yellow to dark blue. It goes from fiery orange to galactic highway, with multiple accent colors to better represent technology, speed and openness to innovation.
Additionally gradient: Dark blue
#000000
#050084
Primary gradient: Bright
#FF6922
#6347F5
Color gradient
Gradients should be used only as a background for mini-posts and covers. Using this method makes a design clear, readable, and pleasing to the eye.
Guide for SMM posts
Here you can find our guidelines on color and structure for our SMM posts
Get SMM guide